However I didn't expect that people can make money from Youtube (as more and more people do nowadays). The example is not only organizations posting videos to build awareness by creating buzz, but there are people making and posting videos to generate income.
Even once upon a time, Justin Bieber was only a little boy who happened to post videos of him singing on Youtube, before finally discovered in 2008 by Scooter Braun, the former marketing executive of So So Def. Later on, Bieber was signed by Braun and Usher's (who is now became Bieber's mentor) recording company and became the most searched person on Google not long ago. Also, his "Baby" music video is the most watched Youtube video with over 300 million views!
By the time he did his first appearance on TV, Justin Bieber has got millions of loyal Youtube fans already. Not that I'm a fan of him, but I do appreciate him - apparently he's not just a boy trying to sing songs that are not quite age-appropriate, I suppose.
Youtube could also be a platform for companies to broadcast their message to reach their target audience. However, not every company did it successfully. Try not to post video that deliberately expose the brand and ask the audience to buy it. The traditional 30-second TV ad method is not going to work here. Instead, try to communicate the philosophy and meaning of your brand that has valuable intrinsic value for audiences. Also, publish a new video regularly and consistently to create presence and relationship with the audiences who are waiting for the next video posts.
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