MTV Video Music Award. Lady Gaga Wins Almost Everything!

I am not a true Lady Gaga fan if I did not blog about her, since she received 8 awards in the MTV Video Music Award (VMA) yesterday!
Bad Romance swept:

• Video of The Year
• Best Pop Video
• Best Female Video
• Best Dance Video
• Best Choreography
• Best Direction

and

• Best Editing awards

Plus, the Telephone music video feat Beyonce won the Best Collaboration award!

Just until recently, Lady Gaga has: 

• 17,601,534 Facebook friends

• 6,257,295 Twitter followers - since August 2010, Lady Gaga is officially the most followed person on Twitter, surpassing Britney Spears

• 341700 Youtube subscribers

• Bad Romance has been viewed 277,102,055 times on Youtube 

When she was nominated by MTV in different categories, those friends and followers (or so-called Little Monsters) were being loyal. They all (including me) voted for her in those nomination and no wonder she could received all 8 trophies..

And it did not end after the VMA. Trending Topics on Twitter that night were about her and the show (even when she was not performing!)

#bornthisway is the title of her upcoming album on 2011 and she sang bits of the song during the award acceptance that night. (Lady Gaga Announces Her New Album Title ). And she wore Meat Dress, which was quite controversial but has a humble and sweet meaning behind it. (Lady Gaga Explains Meat Dress on Ellen Show).

It seems like Lady Gaga has done it all right on social medias. Worldwide fan base in different social medias that is integrating and supporting each other. The key is to get people informed regularly and keep them updated about the latest news, including new album release, stage performances, next concert event and venues, etc.

Yes all singers could perform extremely well on the stage, but who knows what social medias can do?

I'm with Google Analytics!

In the middle of my Electronic Marketing lecture today,

  was mentioned by Peter Wagstaff (the lecturer). For those who haven't heard about it, be amazed! It is one of the most powerful and credible tools to track activities occur within a website. You can easily install this gadget into your web or blog (I did in less than 10 minutes) and let the miracle happen!
 
Basically, Google Analytics could collect data about page visit, duration of visit, bounce rate (when people jump out from the page instantly after the visit), percentage of new visits, page views, and other data that could benefit the users. In this case, I'm trying to collect the data of my blog visits - I'd like to know where do the visitors come from, visit time, etc. By doing this hopefully I can measure the attractiveness of my blog (which topic is the most attractive to read - understanding my reader). Below is how my Google Analytics report on this blog look like. Obviously, there is no visit yet since I installed Google Analytics just now and nothing to be analyzed. Hopefully at the end of the semester more visits are recorded and I will post the result.
 

 

 

Companies can definitely use this tool - and it's free! - to measure their webpage performance silently. By doing it "behind the scene", companies can track visitors' activities without them knowing and improve problems they might have in the website. For example, page with high bounce rate is the least effective and need to be addressed. They can also track if the same customer actually come back to visit the page for the second time and so on.

 

Anyone would like to try to install Google Analytics on their blogs?

Are you a Spreeter? Not sure what Spreeter is? Read through my blog! =)

One lazy Sunday morning I was Googling fine dining restaurants in Melbourne for weekend night out with my friends, when I saw this highly appealing sponsored link at the top right corner of the result page. It said: "Up to 90% Off Dining"!

So I clicked on it and brought me to Spreets site with that day's special deal of $25 voucher to spend on Mandala restaurant. Basically, if you purchase the $25 voucher you could safe $40 if you spend minimum of $65 in that restaurant. The voucher will be valid for 3 months after purchase and after certain amount of people buy the voucher. In this case, the voucher was already active since 523 vouchers are bought up to that day.

The voucher was sent to my e-mail straight after the purchase. Now I can enjoy $65 worth of meal in Mandala restaurant for only $25!

I think this is a great idea for restaurants and any other retailers to draw traffic to their businesses by partnering with Spreets. Some people with the voucher might spend more than $65 at the restaurant, so that's a good thing!

And since the voucher purchasers are allowed (and encourgaed) to share this with friends on Facebook, Twitter, and e-mail, businesses can create word of mouth buzz through Spreets.

Any comments about this topic?