Cabin Crew safety demonstration using Lady Gaga's Just Dance!

Did you think that airlines safety demonstrations are boring? I did. But one innovative way to deliver the message in a fun way was done by Cebu Pacific Air (Philippines-based low-cost airline). They did not have any difficulties in teaching passengers how to use their seat belts properly and pointing the emergency exits by dancing along with Lady Gaga's hit "Just Dance" and also Katy Perry's "California Gurls". View the video below!

It was reported that a passenger recorded the whole demonstration and posted it on Youtube-with almost half million views! It also caught media's attention-The Daily Telegraph and The Australian had reported the news. The Vice President of Marketing at Cebu Pacific Airlines, Candice Iyog, said "Cebu Pacific has always been known as a fun airline, we wanted to get the message across to our customers that flight safety doesn't have to be boring."

In my view, their fun way of demonstrating safety rules has not only create excitement and buzz around the passengers and viewers. By running this video viral, Cebu Pacific has gained more awareness of the brand than ever. At least I know that there is a Philippines-based airline named Cebu Pacific and "Fun" is their philosophy. 


Do you think they were doing a great job at engaging passengers attention to the safety demonstration? Should they continue to do this in each flight?