That's a wrap!!

It's the end of the 2nd semester at Monash University (where I study) and that also means that it's my last post on this blog this semester. Looking back at 3 months ago, I am quite surprise that I decided to take the Blog Assessment and the Video Assessment since I have never written a blog nor create a video before. This has been a great and valuable lesson for me that I can go out and tell people about my experience!

It all started when I posted my my first blog entry ever on the beginning of August explaining the purpose of this blog and meaning behind the blog name. Since then, it's all about how companies could use different types social medias to the fullest and how to maximise their opportunity in the digital marketing era.

1. Facebook: the most popular digital marketing platform on earth. Gotta have it! (see my examples of companies that are doing it well and badly).
2. Youtube: make it viral! Top celebrities on Youtube such as Lady Gaga (here's the prove) and Justin Bieber (this is why) have successfully utilize Youtube to communicate with its fans very effectively.
3. Twitter: the new "It" guy on social media. Below is the video I created as part of this Electronic Marketing subject that I'm doing, explaining how Twitter can be used in business.

I am sure there are plenty other examples that I have not blogged about. Companies have so many choices to communicate their brands online. However, they should choose the most appropriate media to use and deliver meaningful and attractive contents to the public. And to get even stronger effect to the marketplace, businesses use integrated approach in combining different social medias.

They can build a website with links to their Facebook page (where customers can interact with the brand and with each other), Twitter account (to post short comments out there), and Youtube channel (create a video to be shared). Possibilities are out there in the future, facilitated by the rapid technology advancement and more and more people can get easy and cheaper access to the internet.

Finally, companies are able to monitor their online performance using
 whether it's a blog, Youtube channel, Facebook page, website, etc.
Google Analytics reported on statistical data of the visitors, which can be used to improve the overall performance of the site if analyzed properly (as I did here and here).